HYUNDAI | eHOW.com URBAN ADVENTURER ROAD TRIP ESSENTIALS VIRAL CAMPAIGN

 


Episode 3: Road Trip Essentials -- powered by eHow.com

 

Recently I had the pleasure to work with Hyundai on a viral brand campaign to showcase the 2010 Tucson (CUV) and some of the great features on the vehicle.  My segment is featured as 1 part of a 5 part eHow.com series featuring Hyundai as they provide consumers with useful tips and information on vehicle functionality and benefits while traveling on the road.  Its a great branding exercise for Hyundai and I think more brands should consider this type of viral activation.