Porsche Experience Center Brings Innovation to Carson, CA


Porsche departed from the traditionally product-oriented public announcements at this year’s L.A. Auto Show with news that the company plans to build a Porsche Experience Center in the city of Carson.

The facility, only the second in the country and the fifth in the world, will sit on a 53-acre section of land just off the 405 Freeway near the interchange with the 110 Freeway. Much of the space is currently the Dominguez Hills Golf Course and at one point the area was a landfill.

The proposed facility would feature a test track, a driving skills course, driving simulators, an athletic center, a restaurant, and of course, a Porsche showroom.

Porsche hopes to break ground on the center in the summer of 2012.

The facility is a completely private venture with no public financing or tax incentives, Dear said. He hopes the facility and its presence in Carson will bring about 300 jobs to the area.

Porsche says the handling course at the Porsche Experience Center would allow instructors to simulate rain, ice or snow conditions, somethings Southern California residents might not otherwise encounter. Also planned is an off-road course, the better for Porsche to promote the handling capabilities of its SUV and all-wheel drive vehicles.

SOURCE: LA TIMES | David Undercoffler