HYUNDAI RE:MIX LAB | CHICAGO w/ Theophilus London & Taz Arnold


The Chicago installment of the Hyundai Veloster RE:MIX LAB took place on Saturday, November 19th, at the River East Arts Center in Downtown Chicago.

Above, headliner Theophilus London brought down the house with a 40 minute set.

Fashion Impresario Taz Arnold trying out the custom DJ system inside the rear of the Music Veloster...Pretty dope car, see below

Porsche Experience Center Brings Innovation to Carson, CA


Porsche departed from the traditionally product-oriented public announcements at this year’s L.A. Auto Show with news that the company plans to build a Porsche Experience Center in the city of Carson.

The facility, only the second in the country and the fifth in the world, will sit on a 53-acre section of land just off the 405 Freeway near the interchange with the 110 Freeway. Much of the space is currently the Dominguez Hills Golf Course and at one point the area was a landfill.

The proposed facility would feature a test track, a driving skills course, driving simulators, an athletic center, a restaurant, and of course, a Porsche showroom.

Porsche hopes to break ground on the center in the summer of 2012.

The facility is a completely private venture with no public financing or tax incentives, Dear said. He hopes the facility and its presence in Carson will bring about 300 jobs to the area.

Porsche says the handling course at the Porsche Experience Center would allow instructors to simulate rain, ice or snow conditions, somethings Southern California residents might not otherwise encounter. Also planned is an off-road course, the better for Porsche to promote the handling capabilities of its SUV and all-wheel drive vehicles.

SOURCE: LA TIMES | David Undercoffler



Great even with Hyundai @MARQUEELV last week for the RE:MIX LAB in Vegas.  RE:MIX is a 5 city lifestyle ecosystem experience focused on Gen Y touring the Nation which I happen to be managing.  It features the new Hyundai Veloster and 3 tricked out iterations of the car focusing on Music, Gaming & Tech. NYC, LV markets rocked...CHI, MIA & LA are next.  
DJ Neil Armstrong giving the behind the scenes with the Music Veloster



Today - at a dope house in Palm Springs shooting the Hyundai Equus, creating some stunning visuals.


Yesterday - in the Palisades, I love the "iProspective" shot...I wanted it to look & feel as if you were taking the shot yourself.




The prestigious Pebble Beach Concours d’Elegance

200 of the world most prized collector cars & motorcycles

18th Fairway Pebble Beach Golf Course

Handmade Portraits: Liberty Vintage Motorcycles

 In Philly, Adam Cramer revives vintage motorcycles and the American tradition of grease-stained self-reliance.   



Episode 3: Road Trip Essentials -- powered by


Recently I had the pleasure to work with Hyundai on a viral brand campaign to showcase the 2010 Tucson (CUV) and some of the great features on the vehicle.  My segment is featured as 1 part of a 5 part series featuring Hyundai as they provide consumers with useful tips and information on vehicle functionality and benefits while traveling on the road.  Its a great branding exercise for Hyundai and I think more brands should consider this type of viral activation.